Pay Per Click Advertising

Your advertising budget would stretch a lot further if you only had to pay for what was utilized. Imagine that instead of paying a flat rate for a billboard, you could pay strictly for those people that looked at it. Or that your tv spot only incurred a fee when someone was watching it. That your newspaper ad on page 18 wasn't charged based on newspaper circulation rates (that you have no way of verifying) but on the readers who flipped to page 18 and saw your ad.

That may not be possible in most mediums, where there's no way to quantify such usage, but pay per click (PPC) is exactly that: if the website guest doesn't click on your ad, it was served up for free. This provides you with the rare pot of gold in advertising: the knowledge that your money was effectively spent.

PPC is generally associated with search engine results, where a sponsored ad will show up on a prominent part of the site when the guest types specified keywords. But PPC also is prevalent in shopping price-comparison engines and blog sites. The advantage to shopping engines is immense if your prices are competitive: those guests are there to find that item and buy it at a low price. You don't have to convert them into purchasing because that is their goal. And blog sites often have a very narrow target; finding the blog that serves your niche can pour potential customers into your site at a very low cost point.

Reliance Online, Search Marketing Edmonton, SEM Alberta, can help you determine which sites/providers will work best for your business and how much to spend per click (or how much to bid for certain keywords, for providers that offer PPC keywords via bidding). We can help you track how many clicks converted to purchases and how much the purchases averaged, so that you can quantify the advertising value. In short, we can help you effectively harness the power of PPC!